Bence Laczkovich CEO at Virgo International Ltd. about agile and lean product development and the role of the CIO.
What are the expectations customers have these days and in which areas do companies have to act to meet these expectations?
What are the 3 most important keys to success with innovative digital services and products?
(1) The Lean approach is a key factor. For any concept-phase we strive to create a viable product to help validation of the concept itself.
(2) Continuous analysis and scrutiny of pre-set assumptions is a key factor as well. E.g.: the deep understanding of customers’ needs and the capacity to change direction if needed.
What can the CIO do to make his company successful in times of disruptive Change?
As changes aren’t fully predictable nowadays, a flexible, IT-related organisation can contribute more to any emerging business requirement. Portfolio management and the ability to prioritise are both key elements. Understanding trends and the ability to manage frequent and overwhelming challenges is a must.
How should a development process for a cool e-commerce solution look like?
The goal is clear: fast and comfortable shopping opportunity for customers. Therefore, we must think as customers do. Mobile application is a must, not an option anymore. Supported by state-of-the-art search engines and collaborative filtering we build such a high user experience and such an easy and safe way of buying, that users are converted immediately to returning customers just from the very first purchase. Agile methodology helps a lot to better understanding what is in customer’s mind.
What role does Virgo play in creating sustainable solutions for its customers?
From a business point of view one has to have a clear vision where his/her company is supposed to be developed in the future, but while en-route one must always keep in mind the ability to adapt continuously to the new needs and requirements. Being agile benefits pretty much this ability.