Isabella Grabner is Professor of Strategy and Managerial Accounting at WU Vienna (Vienna University of Economics and Business). Having obtained her PhD from WU Vienna in 2009, she rejoined WU in 2018 after being on the faculty of Maastricht University. She currently serves as the President of the AAA Management Accounting Section. Her research focuses on the role of performance management in complex contexts such as creativity and innovation or the identification, development and retention of talent as well as on the determinants and consequences of target setting, budgeting and forecasting systems. She also studies the challenges firms face with the adoption of management innovations or new technologies. Her work is published in leading scholarly journals such as Accounting, Organizations and Society, Contemporary Accounting Research, Journal of Accounting Research, Journal of Management Accounting Research, and The Accounting Review. She has received numerous awards for her research, including the highly prestigious 2016 Best Early Career Researcher in Management Accounting (awarded by American Accounting Association), the 2014 Maastricht University Excellent Young Scholar Award, and the 2012 Management Accounting Section Midyear Meeting Outstanding Paper Award.