Mag. Annette Trawnicek

by Cansu Karacan
annette trawnicek hpe

Managing Director
Hewlett Packard Enterprise Österreich

Annette joined HP in 2004 as an Account and Alliance Manager for SAP in the region European Emerging markets, selling SAP solutions to large customers. In 2005 she moved into her first management position in the same region, managing a regional team of consultants and project managers in the manufacturing and public sector business of HP. From there the first assignment in Sales Management started in 2008, managing Consulting & Integration sales. In 2010 the she started working in CEE, managing the Software Services Business Unit for 2 years and consecutively, after a short visit to EMEA, she became the Sales Manager for Technology Consulting Services in CEE in 2013. With this, the CEE engagement ended in 2015, when she moved into the Austrian HP organization to lead the Enterprise Sales Team. 2017 represented another year in an international assignment, managing the SMB business in General Western Europe (Scandinavia, Benelux, Austria and Switzerland). In November 2017, Annette was appointed Managing Director for HPE Austria.

Annette studied business administration at the University of Business Administration in Vienna, graduating in 1991 as Mag. rer.soc.oec., and Marketing at the Universita Luigi Bocconi in Milan in 1990. She was born in Salzburg in 1966 and has two children.


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